DIGITAL ORGANIZER

Job Announcement

About Communities United for Police Reform Action (or CPR Action)

Founded in 2015, Communities United for Police Reform Action (CPR Action) works to strengthen public policy to end police violence and advance community safety solutions that decrease reliance on policing. Through public education, voter engagement and public policy advocacy, CPR Action builds power among communities most directly impacted by discriminatory and abusive policing and seeks lasting systemic change.  CPR Action’s sibling 501(c)3 organization is Communities United for Police Reform (CPR).

CPR Action and CPR are considered to be the central lead organizations on police accountability and safety issues in New York. In the 2021 NYC primary cycle for the mayoral race, CPR Action organized the only non-partisan citywide forum of mayoral candidates on the subject of safety and police accountability. CPR Action has advanced policy and organizing victories, including the addition of police accountability on the 2019 NYC general election ballot, launching #CopWatchThePolls during the 2020 elections to document police misconduct at or near NYC polling sites, and shaping and introducing the state legislative agenda in 2015 that resulted in the repeal of New York state’s notorious police secrecy law and passage of other bills to expose and reduce police violence in 2020. 

At a time of intense backlash, CPR Action is poised to make critical interventions in New York’s political landscape, leveraging its leading voice alongside a committed supporter base and network for community safety solutions and reducing police violence.

Position Overview

CPR Action’s Digital Organizer will be responsible for driving a multifaceted strategic communications plan that advances the organization’s public policy, civic engagement, and public education objectives and builds public support, expanding CPR Action’s audience reach and impact. The work will entail strategy development and implementation, social media content creation and platform management, email marketing, online advocacy, digital infrastructure management, and graphic design. This is a full-time salaried position, located in NYC. The position will report to CPR Action’s Interim Executive Director.

Core Responsibilities

Online & mobile communications: Develop and drive digital and online communications strategy to engage audiences in CPR Action’s campaigns, events, issue education and fundraising, including:

  • Manage and grow social media accounts: Produce and curate daily content (text, graphic, video, audio, etc.) for social media platforms; cultivate and engage online audiences, including social media influencers to expand the audience committed to police accountability and target key audiences to take action, both online (e.g. sign petition) and offline (e.g. attend events); monitor social media networks for news and trend developments related to organizational priorities and develop strategies to amplify our narrative.
  • Develop and manage content for the CPR Action website, e-communications and other online properties: draft and manage website postings; manage website design updates, including drafting concepts and/or working with relevant website/design vendors to execute projects; create and manage content calendar and draft content for regular and timely email and mobile communications, including design, writing, and imagery; develop audience engagement strategies, including list segmentation/customization, to expand the reach and impact of communications to our email list.
  • Track, analyze and report on digital metrics to assess reach and impact and inform digital/online communications strategy.

Traditional and grassroots media: Work closely with the CPR Action’s senior staff and others to support implementation of our traditional and grassroots media work, including:

  • Work with senior staff and consultants to coordinate media outreach and responses to media requests, including confirming spokespeople for particular media requests; create and share daily & occasion-specific listing of relevant news media clips; draft updates to media materials (e.g. talking points, press advisories) as needed; when appropriate, communicate messaging shifts with key organizational spokespeople and partners.
  • Coordinate materials/media production and distribution. Work with senior staff and consultants to manage development, design, production, distribution and inventory of print and online materials (e.g. reports, signs, infographics, fact sheets, flyers) and multimedia content.

Administrative

  • Provide logistical and administrative support for communications projects and events, and scheduling support for the Interim Director.
  • Share infrastructure/administrative responsibilities with other staff; participate in regular staff meetings and project meetings, as requested.

Preferred Qualifications

The ideal candidate has experience with digital/online campaigning and traditional media, strong writing and graphic design skills. You must have an attention to detail, strong critical thinking skills, flexibility, and ability to be effective in a fast-paced and evolving environment. You must have a passion for community safety solutions and ending police violence, along with a deep commitment to progressive social change. You must also have the ability to work nights and weekends, especially during election cycles. 

The ideal candidate will have:

  • At least 3-5 years of experience coordinating multi-faceted communications strategies, preferably in a campaign setting, reaching various audiences (e.g. producing press and other materials, managing online and social media to advance campaign goals). Demonstrated experience as an effective online campaigner, using Facebook, Twitter, Instagram and other social media platforms as organizing tools.
  • At least 3 years managing dynamic websites, content management systems and online organizing tools (including experience with EveryAction, Drupal, SquareSpace, WordPress and other website content systems). Strong knowledge of website usability and email marketing best practices; working knowledge of HTML to execute effective design.
  • Excellent writing, research and communications skills, including: demonstrated ability to analyze issues, think strategically, and communicate complex issues clearly and persuasively to a variety of audiences; ability and track record of writing well, quickly, and within deadlines.
  • Excellent and fast graphic design skills (Photoshop, Illustrator, InDesign, etc.), ability and track record of producing high-quality graphic design within quick deadlines.
  • Strong interpersonal and team skills with proven ability to work both independently and in collaboration with others.
  • Understanding of, and flexibility in, a small team, fast-paced environment and excellent organizational skills: creative, results and detail-oriented, and able to manage and prioritize multiple responsibilities within deadlines.
  • Experience providing technical assistance and training is highly preferred.
  • Spanish language proficiency preferred.

Compensation: $60,000-$70,000 annual salary, based on experience and qualifications, with a generous benefits package (including health, vision, dental, paid time off, and commuter benefits). 

How to Apply: Submit your résumé and cover letter demonstrating your interest and qualifications to interim@changethenypdaction.org. Applications will be reviewed as received. 

Communities United for Police Reform Action (CPR Action) is an Equal Opportunity Employer and does not discriminate on the basis of race, creed, sexual orientation, gender identity, age, ethnicity, national origin, religion, or disability. 

Please be advised that we can only respond to those we intend to interview.